June 2023

The Chinese Bamboo Tree and the Growth of Your Podcast: A Tale of Patience and Success

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Have you ever heard of the Chinese bamboo tree? It’s an extraordinary plant that takes an incredible amount of time to grow, but when it finally does, its growth is nothing short of remarkable. In many ways, the journey of starting and growing an independent podcast shares similarities with the growth of the Chinese bamboo …

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The Power of Podcast Advertising: Reaching the Masses and Nurturing Niche Audiences

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Podcasting has experienced a remarkable surge in popularity, transforming from a niche medium to a mainstream form of entertainment. With this growth, the advertising potential of podcasts has become increasingly evident. According to Edison Research, a leading market research company, an impressive 46% of weekly podcast listeners have made a purchase based on hearing a …

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