Podcast Production, Marketing, and Advertising

40% of us now listen to podcasts monthly. One in four listen to at least one podcast episode almost every day. If your brand needs to communicate with people, podcasts need to be part of the mix.

There are two ways to go, either start your own podcast, or advertise in existing podcasts. 

Are you being heard?

Let's book a meeting
Download the Free Guide How to Start and Grow Your Podcast
What do YOU want to do?
Let's book a meeting
Download the Free Guide How to Start and Grow Your Podcast
What do YOU want to do?
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Some of the podcasts we work with
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Testimonials

Doug Downs and his team at Stories and Strategies have been wonderful to work with on The Speak Good Podcast. Not only are they experts in audio and video production but we get some terrific marketing insights to help us grow the podcast. They get what we’re trying to do with this content and help us create a very positive image for the brand.
Brad Phillips
Brad Phillips
The team at Stories and Strategies are true professionals in their craft. They’re patient, knowledgeable, and work hard to not only make the service and product a success but to add that personal touch. I knew my subject matter but was new to podcasting. Doug took the time to make it a wonderful experience.
Kate Mason
Kate Mason
We’re more than 20 episodes in with Prairie Podcast and the response has been great. There aren’t people many podcasting in the safety community but there should be. Doug cares about the success of his clients and brings that to the service and the end-products produced. Professional and first-class in every way.
Mike Sullivan
Mike Sullivan
Having never recorded audio for my business before, I knew I wanted to do it well so that my audience connected with me and felt as though I was speaking to them directly. To create that I needed more than good script and acoustics, I needed a talented producer who put me at ease and delivered exceptional quality. That’s why I choose to work with Doug.
Brenda James
Brenda James

Start

I am potentially interested in starting a podcast, but want to know more.

I am potentially interested in starting a podcast, but want to know more

We’ve got you covered – wherever you are in the world, whatever your business, whatever your experience with podcasting, broadcasting, or even content strategy. We will spend the time to get to know your business or personal strategies in starting a podcast, help you design one that works for you in every way, become your producer making all arrangements with guests, get you the right equipment, professionally record and edit, fully distribute each episode, provide content for social media marketing, and help you with marketing and growth strategies specially designed for YOUR podcast

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Growth

I have a podcast, I’m convinced it’s pretty good, but want stronger growth

I have a podcast, I'm convinced it's pretty good, but want stronger growth

We know the strategies and measurement tools specific to the podcast industry. Websites, social media channels, and email blasts are all good, but most podcast listeners learn about new podcasts from other podcasts.  We will build and execute the plan for you including promo swaps, interview swaps, intro swaps, feed swaps, as well as examine whether advertising in other podcasts is the right move for you. None of this is complicated, but it’s knowing what other podcasts to approach and that’s where our experience comes in.

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Support

I have a podcast but could use some help on one thing (or a few things)

I have a podcast but could use some help on one thing (or a few things)

First, we can offer you a full podcast audit based on our experience. We will review your technical set up and execution, your content alignment with your desired audience, your marketing strategies and tactics, and your analytics and consumption data.

If you know what you specifically need help with, we can help with that too including simple editing and distribution or short-term coaching and support.

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Coaching

I have a podcast and could use some experienced coaching on my presentation / delivery / interviewing skills

I have a podcast and could use some experienced coaching on my presentation / delivery / interviewing skills

This is something a lot of companies will offer as a service but simply don’t have the experience to deliver. It takes experience as a coach to coach, not just experience as a practitioner. Just ask Wayne Gretzky.

Our President, Doug Downs, has been providing media training and presentation coaching since 2001. He’s worked with CEOs of global companies, Ted Talks presenters, Olympic Athletes, and thousands of others who need to sharpen their presentation skills. He also brings 15 years’ journalism experience conducting over 11,000 interviews and working with dozens of journalists to hone their interview skills.

Doug will work with you personally.

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Guesting

I don’t want to start a podcast, but I would make a great guest and could use some coaching

I don't want to start a podcast, but I would make a great guest and could use some coaching

Pitching yourself and guesting on micro media channels is a wonderful way to reach a target market. The challenge is getting the points across that you want to and leave listeners with your desired call to action. A sense of “control” if you will in the interview without being controlling. Our President, Doug Downs has been doing media training since 2001 working with CEOs of global companies, technical experts, and academics who value the interview but want to do their best within it. Doug will work with you personally.

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Advertise

I don’t want to start a podcast, but I’m interested in learning more about podcast advertising

I don't want to start a podcast, but I'm interested in learning more about podcast advertising

You’re ahead of the curve… although others are starting to catch up.

Audio ads activate echoic memory in listeners. They’re more likely to respond to a call to action through audio than any other channel of communication.

One in four people is now listening to podcasts on a weekly basis (and many of them on a daily basis).

It’s no wonder podcast advertising is growing substantially.

We can help you plan your ad, write it, record it, edit it, distribute it, and measure it. And if your goal is to advertise in a specific community, we can do that too.

And the best part is our approach to helping you with podcast advertising isn’t to charge a percentage of what you spend, we will only charge you an hourly rate. For some clients that creates substantial savings.

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About us

Stories and Strategies is committed to producing and marketing podcasts for our clients that will grab the attention of their chosen audiences and help drive them to desired actions. For some clients that means a global focus. For others they want to focus on a specific city or community. And for others it’s about a focus on specific interests and psychographics. We take the time to understand your business strategy and how a podcast weaves into that. Then we develop content that’s engaging, entertaining, and driven by results.

Powerful stories help us learn from one another’s experiences, shape, strengthen or challenge our opinions, attitudes and even our values. Stories compel people to make decisions and take action.

Our team is comprised of seasoned professionals in audio and video production, strategic communications and marketing planning, as well as presentation training.

Doug Downs, President

Doug started his own radio station when he was still in high school so a podcast production company isn’t a big leap. Nearly 40 years later his experience includes award-winning radio and tv journalism and host, leading communications strategies for corporations on multi-billion dollar projects, and media and presentation coaching with executives, politicians, business leaders, Olympic athletes, and Ted Talk presenters.

More recently Doug has worked with dozens of clients across three continents to develop podcasts that meet their business goals and strategies. 

Doug photo 2019
Doug Downs, SCMP
doug@storiesandstrategies.ca

Cameron Sullivan, Audio and Video Editing

Cam’s been working in professional broadcasting for a decade. He’s committed to audio and video production with a strong narrative focus. His skills include mastering, audio mixing, and both audio and video editing for films, podcasts, and music.

 

 

Neal Matyas, Audio and Video Editing

With decades of broadcast experience, Neal is very familiar with what looks good & sounds good. He is well-versed with editing, producing, graphic design and digital animation across countless software platforms. Working at a television station for many years, as well as running a content creation business on his own – his dedication to the craft cannot be paralleled. 

Contact us

Use this calendar link to book your free consultation. 

Or just email us at info@storiesandstrategies.ca.

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