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Podcasts: The Soft Power of Influence in a Hard Power World
I’ve tried watching Squid Game season two… it’s not as good as the first one IMO. At least I tried. So I went back and watched season one again. In 2021, Netflix’s Squid Game captured global attention, becoming the platform’s most-watched series. Beyond its gripping storyline, the show highlighted South
Episode Transcript – Political Campaigns as PR Case Studies
Stories and Strategies Podcast Episode 154 Guest: Matt Krayton, Publitics Published December 3, 2024 Listen to this episode Doug Downs (00:04): I have a guilty pleasure. I don’t talk about it with family or friends because it’s kind of something you don’t talk about out loud. I don’t know why
Episode Transcript – Adapt or Die: PR in the Age of AI
Stories and Strategies Podcast Episode 152 Guest: Adrian Cropley, OAM, FRSA, IABC Fellow, GCSCE, SCMP Published November 19, 2024 Listen to this episode Doug Downs (00:09): There’s been an evolution in the world of finance. For a long time, accountants were the people who kept track of the numbers, kind
Trump’s Win and the Shift to Podcasts: Why Brands Must Build Their Own Niche
The other night, as I watched the 2024 U.S. Presidential election results roll in, one thought kept standing out. The Republicans were emerging as clear winners, despite mainstream media’s overwhelming favor toward the Democrats throughout the campaign. It was striking: the American electorate seemed to be rejecting the messages pushed
Oh to Be Joe Rogan
I’ll be the first to admit that I don’t personally listen to The Joe Rogan Experience. However, it seems I’m an island in that regard. Despite being exclusive to Spotify, the podcast draws an estimated 11 million listeners per episode. That’s a staggering number, making it clear why Joe Rogan
Podcast SEO: How to Make Your Podcast Discoverable
In the ever-expanding world of podcasting, creating great content is only half the battle. The other half is ensuring that your podcast is discoverable by your target audience. This is where Podcast SEO (Search Engine Optimization) comes into play. Just like websites and blogs, podcasts can be optimized to appear