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A guard from Squid Game listening to a podcast on headphones

Podcasts: The Soft Power of Influence in a Hard Power World

I’ve tried watching Squid Game season two… it’s not as good as the first one IMO. At least I tried. So I went back and watched season one again. In 2021, Netflix’s Squid Game captured global attention, becoming the platform’s most-watched series. Beyond its gripping storyline, the show highlighted South

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Episode Transcript – Political Campaigns as PR Case Studies

Stories and Strategies Podcast Episode 154 Guest: Matt Krayton, Publitics Published December 3, 2024 Listen to this episode Doug Downs (00:04): I have a guilty pleasure. I don’t talk about it with family or friends because it’s kind of something you don’t talk about out loud. I don’t know why

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Episode Transcript – Adapt or Die: PR in the Age of AI

Stories and Strategies Podcast Episode 152 Guest: Adrian Cropley, OAM, FRSA, IABC Fellow, GCSCE, SCMP Published November 19, 2024 Listen to this episode Doug Downs (00:09): There’s been an evolution in the world of finance. For a long time, accountants were the people who kept track of the numbers, kind

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A sign saying "Cup of Joe"

Oh to Be Joe Rogan

I’ll be the first to admit that I don’t personally listen to The Joe Rogan Experience. However, it seems I’m an island in that regard. Despite being exclusive to Spotify, the podcast draws an estimated 11 million listeners per episode. That’s a staggering number, making it clear why Joe Rogan

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Podcast SEO: How to Make Your Podcast Discoverable

In the ever-expanding world of podcasting, creating great content is only half the battle. The other half is ensuring that your podcast is discoverable by your target audience. This is where Podcast SEO (Search Engine Optimization) comes into play. Just like websites and blogs, podcasts can be optimized to appear

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