In a digital age brimming with a myriad of media personalities, study after study after study is showing podcasters as the emerging trusted voices in society. This trust is not just superficial; it transcends into actionable endorsements, with 3 out of 4 podcast listeners having acted on product endorsements from podcasters, and 73% affirming the …
Why Podcasters are Society’s New Most Trusted Voices Read More »
In the digital era, cultivating a personal brand is indispensable for CEOs. It’s not merely a fanciful endeavor but a substantial facet that encapsulates one’s business acumen, ethos, and rapport within the industry. Podcasts have emerged as a potent tool, offering a blend of intimacy and scalability in showcasing a CEO’s expertise and narrative. A …
Choosing the right name for your podcast is more than just a creative endeavor—it’s an essential part of branding and marketing your show to potential listeners. Your podcast name can set the tone, capture interest, and give listeners an instant idea of what your show is all about. But with thousands of podcasts emerging every …
Spotify, the global streaming giant, has just unveiled a suite of new features that promise to elevate your podcast listening experience to new heights. Here’s a quick rundown of what’s in store: Enhanced Transcripts: Gone are the days of merely listening to your favorite podcasts. With Spotify’s new auto-generated and time-synced transcripts, you can now …
Spotify’s Exciting New Features for Podcast Lovers Read More »
Podcasts: they’ve woven their way into our daily routines, our conversations, and our commutes. As we approach International Podcast Day on September 30th, it’s a moment to recognize the tremendous growth and impact of this medium globally. We’ve got some thrilling stats to share! First, let’s talk about the land Down Under. According to a …
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YouTube is making waves in the podcasting world. By the end of 2023, YouTube is set to fully support the ingestion of RSS feeds for podcasts, promising a revolutionary shift in the podcasting landscape. Global Expansion of Podcasts on YouTube Music Podcasts are already available on the YouTube Music app in the United States, Canada, …
YouTube to Fully Support Podcast RSS Feeds By End of 2023 Read More »
With the release of iOS 17, iPhone and iPad users can now experience an even more immersive and enjoyable podcasting experience with significant changes to Apple Podcasts. Among the highlights of this update is the long-awaited feature of unlocking episode art. Unlocking Episode Art One of the most exciting additions in iOS 17 for podcast …
Unveiling Apple Podcasts’ Exciting New Features with iOS 17 Read More »
The popularity of podcasts has soared in recent years, providing a diverse range of content to millions of listeners worldwide. With the increasing demand for on-demand audio, platforms like Spotify and Apple have emerged as major players in the podcast industry. However, recent data from Podtrac, a podcast analytics and measurement company, reveals an intriguing …
Have you ever heard of the Chinese bamboo tree? It’s an extraordinary plant that takes an incredible amount of time to grow, but when it finally does, its growth is nothing short of remarkable. In many ways, the journey of starting and growing an independent podcast shares similarities with the growth of the Chinese bamboo …
The Chinese Bamboo Tree and the Growth of Your Podcast: A Tale of Patience and Success Read More »
Podcasting has experienced a remarkable surge in popularity, transforming from a niche medium to a mainstream form of entertainment. With this growth, the advertising potential of podcasts has become increasingly evident. According to Edison Research, a leading market research company, an impressive 46% of weekly podcast listeners have made a purchase based on hearing a …
The Power of Podcast Advertising: Reaching the Masses and Nurturing Niche Audiences Read More »
