In today’s digital-first world, a single misstep—like the viral Domino’s cheese prank—can obliterate public trust overnight. That’s why crisis reputation management isn’t optional; it’s the foundation of resilient brands. It’s not only about fixing mistakes, but emotionally connecting with your audience through accountability and transparency. 1. Reputation = emotional capital
📻 The Night America Believed Martians Were Here The Orson Welles War of the Worlds radio panic began on October 30, 1938, when listeners tuning into CBS heard what sounded like breaking news: reports of a Martian invasion hitting New Jersey and advancing on Manhattan. Presented in compelling newscast form,
The Fyre Festival marketing and PR failure remains one of the most notorious examples of promotional brilliance shadowed by operational collapse. Promoted as an ultra-luxurious musical escape, the festival dazzled audiences with influencer endorsements and blank orange Instagram tiles—but couldn’t deliver on its promises. 1. The Illusion: Influencer-Fueled FOMO In
Not every communications revolution begins with headlines. Some start with a quiet voice in someone’s earbuds—and change everything. Podcasts and public relations are now more connected than ever, as audio storytelling becomes a powerful tool for shaping public perception and building trust. Podcasts have emerged as one of the most
Credit: Original reporting by Podnews, April 22, 2025 When Evan Davis, the high-profile BBC presenter, launched The Happy Heat Pump Podcast, he probably imagined it as a passion project—a public service of sorts, helping people understand new heating technologies like heat pumps amid a UK policy shift. But just a
LONDON/TORONTO – 13 March 2025 – Stories and Strategies, the world’s most-listened-to PR podcast (using data from Rephonic), welcomes Farzana Baduel as Guest Co-Host for an initial three-month tenure. Baduel, President-Elect of the Chartered Institute of Public Relations (CIPR) and CEO of Curzon PR, brings her strategic communications expertise to
