
Fyre Festival Marketing and PR Failure: A Cautionary Tale
The Fyre Festival marketing and PR failure remains one of the most notorious examples of promotional brilliance shadowed by operational collapse. Promoted as an ultra-luxurious musical escape, the festival dazzled audiences with influencer endorsements and blank orange Instagram tiles—but couldn’t deliver on its promises. 1. The Illusion: Influencer-Fueled FOMO In