Every December, the podcast industry asks the same question. Do people actually listen over the holidays, or does attention disappear until January? The answer is less clear than many assume. While some data suggests December can be a strong month on a per-episode basis, other platform data shows total listening

There is a quiet shift happening in how sophisticated brands think about communication. It is not driven by viral formats, platform launches, or the latest algorithm update. Instead, it shows up in the questions brands are starting to ask. Fewer conversations begin with clicks, views, and impressions. More begin with

Agencies often struggle to get clients booked on a podcast because pitches sound the same. A new study from BuzzStream shows that sending pitches from the client email domain builds more trust and helps agencies earn stronger results.

Understanding the Shift Toward Visual Podcasting Podcasting has gone through a dramatic evolution in the past decade. What began as a purely audio-driven medium is now expanding into full visual experiences on YouTube and Spotify. Creators who built loyal audiences through sound alone are now experimenting with lights, cameras, and

Independence is a superpower. Most brands don’t initially think of themselves as “indie podcasters,” but that’s exactly what they are when they launch their first show. And that’s not a disadvantage. In many ways, it’s the secret edge that the biggest podcasts simply cannot access. This article explores why brand-built

Podcasting is more competitive than ever, and great content alone is no longer enough. Serious creators need a clear growth strategy, stronger marketing, and a deeper connection with their audience. This guide breaks down the advanced tactics that help your show stand out, from smarter distribution and SEO to better