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Episode Transcript – Adapt or Die: PR in the Age of AI

Stories and Strategies Podcast Episode 152 Guest: Adrian Cropley, OAM, FRSA, IABC Fellow, GCSCE, SCMP Published November 19, 2024 Listen to this episode Doug Downs (00:09): There’s been an evolution in the world of finance. For a long time, accountants were the people who kept track of the numbers, kind

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A sign saying "Cup of Joe"

Oh to Be Joe Rogan

I’ll be the first to admit that I don’t personally listen to The Joe Rogan Experience. However, it seems I’m an island in that regard. Despite being exclusive to Spotify, the podcast draws an estimated 11 million listeners per episode. That’s a staggering number, making it clear why Joe Rogan

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Podcast SEO: How to Make Your Podcast Discoverable

In the ever-expanding world of podcasting, creating great content is only half the battle. The other half is ensuring that your podcast is discoverable by your target audience. This is where Podcast SEO (Search Engine Optimization) comes into play. Just like websites and blogs, podcasts can be optimized to appear

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Why You Should be Embracing ‘Ums’ and ‘Uhs’ in Your Podcasts

In the polished world of professional broadcasting, we often hear crisp, clean sentences devoid of fillers like “ums” and “uhs.” However, as podcasting continues to grow as a favored medium, a trend is emerging where these small, seemingly insignificant verbal tics are left in recordings. This choice isn’t merely about

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Leveraging Guests for Explosive Podcast Growth

Podcasting is an art, and like any art form, it comes in many styles. Some podcasters thrive in solo episodes, offering valuable insights and sharing personal experiences. However, integrating guests into your podcast can significantly enhance its appeal and reach. While not every podcast needs guests, inviting them can provide

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