REPLAY Accreditation vs Certification for Communications Pros

This is a replay of an episode that originally aired in October 2024. Which is better, accreditation or certification?

Sia Papageorgiou challenges the traditional idea of accreditation and argues that certification is the real game-changer for PR professionals. She shares insights on why the Global Communication Certification Council (GCCC) stands out with its internationally recognized standards, and why it is crucial for communication professionals to continually update their skills to stay relevant in a rapidly changing field.

Listen For

2:43 Certification over Accreditation
6:02 Ongoing Education and Accountability
12:55 Mandatory Certification in Some Countries
17:00 Answer to Last Episode's Question from Guest Vince Nero

Guest: Sia Papageorgiou, FRSA, FCSCE, SCMP