In Public Relations, Different is Better than Better
Sally Hogshead on why being different is more valuable than being better, why playing it safe may be the riskiest strategy of all, and why authenticity alone won't make you memorable.
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REPLAY Accreditation vs Certification for Communications Pros
Sia Papageorgiou on why certification, not accreditation, is the real game-changer for PR professionals, and why the GCCC standards stand out.
The Knowing-Doing Gap: AI Ethics in Public Relations
Marlene Neill on the gap between knowing AI ethics and practicing them — why critical thinking is the profession's biggest competency gap, and what closes it.
The Hidden Rules of Workplace Emojis: What Gen Z Wants You to Know
Stacy Jo Dixon of Statista on emoji literacy, why the thumbs-up reads differently across generations, and how to read the room at work.
A “Jolly” Rebranding Case Study
Greg Heilers on rebranding Jolly SEO as Jolly Search, and what the process taught him about brand equity in the AI search era.
What it Takes to Sell Your Brand Across the Atlantic
Daisy Pack of Hunter on taking brands across the Atlantic, and why cultural relevance matters more than waving the flag.