Choosing the right name for your podcast is more than just a creative endeavor—it’s an essential part of branding and marketing your show to potential listeners. Your podcast name can set the tone, capture interest, and give listeners an instant idea of what your show is all about. But with thousands of podcasts emerging every year, how do you select a name that stands out and resonates?
1. Start with Keywords
Always choose a name that includes specific keywords your target audience is likely to search for. Why? Because keywords help in two main areas—discoverability and clarity. Potential listeners often search podcast platforms using relevant keywords. For instance, if your podcast centers around vegan cooking, including words like “vegan,” “plant-based,” or “recipes” can help your show appear in relevant searches. When we changed the name of our podcast from “Stories and Strategies” to Stories and Strategies for Public Relations and Marketing” our downloads went way up. Additionally, these keywords give an immediate understanding of your podcast’s content.
2. Keep it Simple and Memorable
While it’s tempting to choose a long, descriptive name, shorter names often have a better impact. Think about popular podcasts like “Serial” or “Radiolab.” Their names are concise, easy to remember, and immediately identifiable. A name that’s too long can be easily misremembered or misspelled, making it harder for potential listeners to find your podcast.
3. Avoid Overused Phrases and Clichés
Terms like “Real Talk,” are often overused in podcast titles. While they do convey the podcasting medium, they don’t provide uniqueness or a strong identity. Think outside the box, and steer clear of generic terms that don’t add value to your title.
4. Test the Name
Before settling on a name, test it out. Share potential podcast names with friends, family, or even potential listeners to gather feedback. This can help you identify if the name resonates with the audience, is easy to understand, and doesn’t unintentionally have other connotations.
Another practical test is to see if the domain and social media handles related to your chosen podcast name are available. Securing a consistent name across platforms can help in building a cohesive brand identity.
5. Consider Longevity
While it’s tempting to choose a trendy or topical name, consider the long-term vision for your podcast. A name tied to a short-lived trend or current event might not remain relevant in the future. Aim for a name that will remain pertinent and can evolve with your content.
In the expanding universe of podcasts, your name is the first impression potential listeners will have of your show. The right name, infused with relevant keywords, can significantly boost discoverability and set the tone for what listeners can expect. While creativity is key, ensure that your chosen name aligns with your podcast’s theme, is distinct, and has the potential for long-term relevance. Above all, choose a name that you love and feel proud to share with the world. Happy podcasting!