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Featured Insight
Republicans are about twice as likely as Democrats to say they trust news from podcasts more than other sources, 31 percent versus 15 percent. Podcast reach remains broad, with 54 percent of U.S. adults listening in the past year and 32 percent getting news from podcasts at least sometimes, including 10 percent who do so often. Usage skews younger and more educated, with 39 percent of adults under 50 getting news from podcasts often or sometimes compared with 24 percent of those 50 and older, and college graduates over indexing. Most listeners tune into explainers, opinion shows, and daily summaries, but only 6 percent report paying or donating in the past year. Source: Pew Research Center, Podcasts and News Fact Sheet, survey of U.S. adults conducted Aug. 18 to 24, 2025.
Brand Spotlight
Adobe’s design podcast began as Wireframe with host Khoi Vinh and in 2023 the feed transitioned to In the Making, now hosted by Teresa Au. It focuses on how creators build work and careers, with Adobe as the brand behind the storytelling. Here’s the Spotify show page. Apple show page
Podcast Stat of the Week
Only 6 percent of U.S. adults say podcasts are their preferred way to get news, even though 32 percent get news from podcasts at least sometimes. The highest preference clocks in at just 9 percent among adults ages 30 to 49 and among college graduates. Source: Pew Research Center, Podcasts and News Fact Sheet, survey of U.S. adults conducted Aug. 18 to 24, 2025.
Pro Tip
Presentation tip for hosts. Do not over focus on scrubbing every um and uh because there is no evidence that light use harms listener perception and some research shows it can help. Fillers are a natural part of speech across languages and they often give listeners a moment to process what you said. Speakers with zero fillers can come off as less authentic and less believable because the pacing offers too little processing time.