Podcasting

YouTube to Fully Support Podcast RSS Feeds By End of 2023

YouTube is making waves in the podcasting world. By the end of 2023, YouTube is set to fully support the ingestion of RSS feeds for podcasts, promising a revolutionary shift in the podcasting landscape. Global Expansion of Podcasts on YouTube Music Podcasts are already available on the YouTube Music app in the United States, Canada, …

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The Chinese Bamboo Tree and the Growth of Your Podcast: A Tale of Patience and Success

Have you ever heard of the Chinese bamboo tree? It’s an extraordinary plant that takes an incredible amount of time to grow, but when it finally does, its growth is nothing short of remarkable. In many ways, the journey of starting and growing an independent podcast shares similarities with the growth of the Chinese bamboo …

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The Power of Podcast Advertising: Reaching the Masses and Nurturing Niche Audiences

Podcasting has experienced a remarkable surge in popularity, transforming from a niche medium to a mainstream form of entertainment. With this growth, the advertising potential of podcasts has become increasingly evident. According to Edison Research, a leading market research company, an impressive 46% of weekly podcast listeners have made a purchase based on hearing a …

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Why Podcasting is Like Working Out

Just like exercise, it’s not that podcasts don’t work, that they don’t have an incredible ability to help you develop deep connections and engagement for your brand. The top podcasters get to talk about that in the media all the time, but the smaller independent podcasters enjoy the same benefits by publishing consistently and connecting with their audiences.

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