Podcasts have exploded in popularity over the past few years, with one in four people now listening to podcasts on a daily basis. They offer a unique and effortless way to consume content that is engaging, informative, and entertaining. But podcasts are not just for entertainment purposes. They can also be an incredibly valuable tool …
Unlike traditional forms of media, such as television or radio, podcasts allow for a more conversational and casual approach to content creation.
Just like exercise, it’s not that podcasts don’t work, that they don’t have an incredible ability to help you develop deep connections and engagement for your brand. The top podcasters get to talk about that in the media all the time, but the smaller independent podcasters enjoy the same benefits by publishing consistently and connecting with their audiences.
