Blog

Synthetic Populations and Podcasting

Synthetic populations are showing up everywhere, from media reports to market research and confident claims about where audiences are headed next. But podcasting is built on habit, trust, and routine, not just models and projections. This article explains what synthetic populations actually are, how podcasters, agencies, networks, and researchers might

Read More »

Podcasthon Surpasses 2,000 Podcasts Participating

Podcasthon has grown into a global charity podcasting initiative, now uniting more than 2,000 podcasts worldwide. From its beginnings in France to a coordinated international event spanning four languages, Podcasthon shows how podcasting can drive collective impact through storytelling and shared purpose.

Read More »

Your Podcast Sounds Great. So Why Is Nothing Changing?

A podcast can sound expensive and still do nothing. Clean audio and sharp edits are the baseline. What makes the show matter is what happens after the episode ships. A strong podcast production agency owns the system that turns each episode into an activation kit, assets that travel, and a

Read More »