In the ever-evolving world of media, the HARO comeback in digital PR marks a pivotal moment for communications professionals and journalists alike. Once considered a staple in the PR toolkit, Help A Reporter Out (HARO) is finding fresh relevance in 2025 under the leadership of Brett Farmiloe, CEO of Featured.com.
In a world where many agencies still count success in six-minute increments, Graham Goodkind, founder of Frank PR, offers a radically different perspective: success comes from selling ideas over billable hours. As featured on the Stories and Strategies podcast, Graham’s 25-year journey proves that when you focus on results, not
In the modern media mix, podcast PR outreach strategy sets the tone for genuine connections in a flooded inbox landscape. Lauren Passell of Tink Media proves that success doesn’t come from mass blasts or AI-generated copy—it comes from thoughtful, personal engagement rooted in real fandom Vegan Visibility+14Podcast The Newsletter+14JustReachOut+14Descript+7Tink*+7Anchor+7. 1.
In today’s digital-first world, a single misstep—like the viral Domino’s cheese prank—can obliterate public trust overnight. That’s why crisis reputation management isn’t optional; it’s the foundation of resilient brands. It’s not only about fixing mistakes, but emotionally connecting with your audience through accountability and transparency. 1. Reputation = emotional capital
📻 The Night America Believed Martians Were Here The Orson Welles War of the Worlds radio panic began on October 30, 1938, when listeners tuning into CBS heard what sounded like breaking news: reports of a Martian invasion hitting New Jersey and advancing on Manhattan. Presented in compelling newscast form,
The Fyre Festival marketing and PR failure remains one of the most notorious examples of promotional brilliance shadowed by operational collapse. Promoted as an ultra-luxurious musical escape, the festival dazzled audiences with influencer endorsements and blank orange Instagram tiles—but couldn’t deliver on its promises. 1. The Illusion: Influencer-Fueled FOMO In
