Too many podcast guests and media interviewees walk into interviews assuming curiosity will carry the conversation. “I’m just gonna answer the questions and be honest.” Lovely sentiment. But without a clear plan, interviews drift, messages blur, and credibility erodes in real time. Strong guests understand who they are speaking to,

Every December, the podcast industry asks the same question. Do people actually listen over the holidays, or does attention disappear until January? The answer is less clear than many assume. While some data suggests December can be a strong month on a per-episode basis, other platform data shows total listening

There is a quiet shift happening in how sophisticated brands think about communication. It is not driven by viral formats, platform launches, or the latest algorithm update. Instead, it shows up in the questions brands are starting to ask. Fewer conversations begin with clicks, views, and impressions. More begin with

Agencies often struggle to get clients booked on a podcast because pitches sound the same. A new study from BuzzStream shows that sending pitches from the client email domain builds more trust and helps agencies earn stronger results.

Understanding the Shift Toward Visual Podcasting Podcasting has gone through a dramatic evolution in the past decade. What began as a purely audio-driven medium is now expanding into full visual experiences on YouTube and Spotify. Creators who built loyal audiences through sound alone are now experimenting with lights, cameras, and

Independence is a superpower. Most brands don’t initially think of themselves as “indie podcasters,” but that’s exactly what they are when they launch their first show. And that’s not a disadvantage. In many ways, it’s the secret edge that the biggest podcasts simply cannot access. This article explores why brand-built