The COVID Pandemic changed a lot of things – one of them was how people listen to podcasts. First, it contributed to a boom in podcast hours listened which appears to be holding in 2022 as the lockdowns disappear. Second, it’s become apparent as we are now spending more time in our vehicles to commute […]
Just like exercise, it’s not that podcasts don’t work, that they don’t have an incredible ability to help you develop deep connections and engagement for your brand. The top podcasters get to talk about that in the media all the time, but the smaller independent podcasters enjoy the same benefits by publishing consistently and connecting with their audiences.